Pity the Emerging Generation?

I often hear people around me talking about the doom young people face today. How can their formative years be meaningful with screens and devices replacing human interaction? Busy after extracurricular schedules? Missing two years of classroom experience due to Covid? Massive college debt? Unsuitable or no jobs available after graduation? Every generation experiences coming […]

Questions are often the answer

Questions are the answer to many business and personal communications challenges. By asking questions, you show a genuine interest in the person or people with whom you’re communicating, especially if they’re situation-specific. Questions inform you, too. My 3 general areas of questioning when stuck for “something to say” are 1) Where did you grow up? […]

What non-sales careers are best for college graduates?

Why look for a non-sales marketing/advertising job? If you’re studying marketing, you already know sales is integral to the marketing disciplines. In the event you’re not, you need a full and comprehensive understanding of sales is one of the most important skills anyone can have in business—and life! Nearly everything we do to achieve success at work, […]

Resume or LinkedIn?

Your resume and LinkedIn are both important—each for different reasons. It’s vital to remember, though, they must be consistent with each other. And that’s more difficult than it seems. Use LinkedIn for “inbound marketing.” That is, for hiring managers who are looking someplace else than the resumes an HR manager might have collected for her/him […]